Widia Products Group Announcement at EMO Show in Milan
The EMO exhibition (Milan, Oct 5-10) marked the kick-off of the announcement that Kennametal Inc. has migrated its current brands of metalcutting tools
and tooling systems into two portfolios:
• WIDIA Products Group
• Kennametal Products Group
Each portfolio will be taken to market separately. The WIDIA Products Group brands will be positioned primarily as a distributor Brand, while Kennametal is positioned primarily as a direct brand that is also sold through selected value-added resellers.
The WIDIA Products Group will include the WIDIA™, Hanita™, Rübig™, Manchester™, Clapp-DiCo™, Greenfield Tap & Die™, and Circle™ brands; while the KM™ and Erickson™ brand tooling systems will be available in both the Kennametal Products Group and the WIDIA Products Group.
With the announcement of the creation of the WIDIA Products Group and the new WIDIA Victory™ series of milling, turning, and holemaking products, a new advertising campaign is being launched in the world’s preeminent metalcutting trade magazines.
WIDIA brand products and services have defined innovation in the metalcutting industry for more than 80 years — from the world’s first patent for carbide indexable inserts to the development of the world’s first coated grades. The WIDIA brand offers a complete portfolio of precision-engineered products and custom solution services, available through a worldwide network of authorized distributor partners.
