Social Media, YouTube® Videos Highlight WIDIA at IMTS

(LATROBE, PA) – Traveling to IMTS 2010? You might be asked if the WIDIA name or WIDIA-brand products mean anything to you. You or your guests might be engaged on how machined products affect your life. (Hint – they’re very important on the plane, train, or car you’ll be traveling in.) And, depending on your answers or your camera charisma, you may find yourself in a YouTube® video among your fellow responders.

WIDIA, one of the oldest names in metalworking, is making its North American debut at IMTS 2010 with a decidedly 21st-Century approach – assigning a team with flip cameras to make a four-part video series on the IMTS experience.

“There’ll be an introduction to the WIDIA team as we prepare for IMTS, man-in-the-street queries throughout Chicago on WIDIA name recognition, interviews with show attendees at the WIDIA booth, and descriptions of WIDIA tools and products,” says Jennifer Altimore, site content manager. “Plans are for the first video to be posted to YouTube (search WIDIA Solutions) the week prior to the show and for the others to be posted as they’re completed.”

The videos will also be available via Facebook and other social media outlets. In fact, the WIDIA booth (W-1452) will feature a dedicated social media kiosk manned by a media specialist to invite show attendees to join the company’s growing social media audience, such as those following Twitter® feeds (@WidiaProductGrp).

“Whether it’s for accessing training, seeking expert help, or just communing with fellow users and fans, we want to be sure people are accessing the WIDIA resources they want in the way they want to get them,” Altimore adds.

At the WIDIA booth, the company will be giving away an iPod Touch® each day of the show. To register for the iPod giveaway, meet the WIDIA video team members, or learn more about WIDIA-brand resources via social media efforts, visit their booth (W-1452) at IMTS 2010.


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WIDIA products and services have defined innovation in the metalcutting industry for more than 80 years — from the world’s first patent for carbide indexable inserts to the development of the world’s first coated grades. The WIDIA brand offers a complete portfolio of precision-engineered products and custom solution services. With thousands of milling, turning, holemaking, and tooling systems products available through a worldwide network of authorized distributor partners, you’ll find everything you need from one single source.